2020年欧洲杯赛程

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Graphic designer Nam Huynh explains how he keeps his work genuine

2020年欧洲杯赛程The Stuttgart-based graphic designer talks us through the importance of collaboration within his practice, and the fruitful surprises it can offer.

Date
2 March 2020
Reading Time
3 minute read

Commissioned by the hosting city Heilbronn, a city on the Neckar river in the southwest corner of the country, the interdisciplinary group were tasked with visually representing the city, to both its own citizens and tourists. “The idea was to create media content that was approachable from every direction and interact with the audience in a playful way,” explains Nam. After much deliberation, they came to a solution which involved mounting 20 screens on 10 swings, continuously looping the series of floral animations across the installation. Additionally, they installed six giant projectors aimed at the floor, covering the ground in a contemporary display while overhead, the gable roof was fully covered with mirrors, reflecting the beautifully rendered animations across the pavilion.

“We created all the video content and set up a specific timetable so the films would run for eight hours a day, for around half a year,” continues Nam on the large-scale installation. Colliding the natural wonder of horticulture with the sharpness of texture achieved only through digital animation, the project is a testament to the group’s effective collaboration, including Nam’s unique approach to any project. “When I try to provoke emotion through my visuals,” he goes on, “I start by thinking about what triggered me as a child and how I can enhance it with all the experiences I’ve made since.”

He recalls the colourful cartoons he watched as a child, and alternatively, the fear he experienced when he would sneak down to the living room at night and catch a glimpse of a horror film. “Playing, creating and dreaming was an intensive thing to do,” Nam says conclusively. It’s something he continues to do this day, retaining this sense of curiosity and fascination to deliver the marvellous work we see before our eyes at this very moment.

GalleryNam Huynh

Above

Odas: Monthly Programme July, in collaboration with Mark Bohle

Above

2020年欧洲杯赛程Odas: Monthly Programme July, in collaboration with Mark Bohle

Above

2020年欧洲杯赛程Odas: Monthly Programme July, in collaboration with Mark Bohle

Above

Odas: Monthly Programme July, in collaboration with Mark Bohle

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Odas: Monthly Programme July, in collaboration with Mark Bohle

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About the Author

Jyni Ong

Jyni became a staff writer in March 2019 having previously joined the team as an editorial assistant in August 2018. She graduated from The Glasgow School of Art with a degree in Communication Design in 2017 and her previous roles include Glasgow Women’s Library designer in residence and The Glasgow School of Art’s Graduate Illustrator.

jo@pag-ipg.com

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