Tokyo 2020 unveils first ever animated pictograms used in Olympics’ history
2020年欧洲杯赛程The 73 kinetic icons designed by Masaaki Hiromura and animated by Kota Iguchi each show their sport in motion, representing 22 Paralympic sports and 33 Olympic sports.
- Jenny Brewer
- 26 February 2020
- Reading Time
- 2 minute read
2020年欧洲杯赛程Iguchi says it took more than a year for his team to create the animated pictograms (the static ones were released in March 2019) “The new kinetic sport pictograms will broaden the appeal of each sport by means of their beautiful and more easily conveyed expressions,” he explains in a statement. “I hope that they will brighten up each of the events and, while a creation of the Tokyo 2020 Games, I hope they will be passed on to future games as a legacy for the future, as well as inspiring video designers in other countries.”
Pictograms were initially brought in to visually communicate with an increasingly international group of athletes and spectators, and animating them is aiming to continue this mission in a digital sphere, as Tokyo 2020 is intending to be the “most innovative Games ever”. The kinetic pictograms will be used at competition venues, and during the broadcast of events, as well as on the Tokyo 2020 website, social media channels and digital signage.